In the professional field, Directors of photography and Photographers focus particularly on the skin aspect that should appear natural, a zero-defect complexion stable in all situations. “No need any Photoshop with this foundation,” reported most of them. The Long-Wear Liquid Foundation quickly became the most in-demand product on the sets. The makeup artists are putting aside the old foundation formula and are now starting to work with this new high-performance texture. Make-up Atelier Paris Long-Wear Liquid Foundation FLW is born.